Lulu Leloup has been described as “jazz’s darkly comic romantic,” and her latest single, “I Guess You Loved Me Until You Didn’t,” leans fully into that duality. Released February 20, the track is the fourth offering from her forthcoming EP March, due March 27, and it confirms her instinct for pairing vintage mood with modern emotional candor.
Originally from Beirut and raised in Montreal, Leloup now splits her creative life between Beirut and Dubai, drawing on the atmosphere of dimly lit jazz rooms and classic American songbook traditions. There are echoes of composers like Cole Porter and George Gershwin in her melodic sensibility, but her voice feels unmistakably contemporary, wry without being cold, nostalgic without being imitative.
“I Guess You Loved Me Until You Didn’t” unfolds as a smoky, blues-inflected meditation on love that quietly expires. Rather than dramatizing the collapse, Leloup observes it with raised eyebrow clarity. The title alone reads like a punchline delivered after the sting has faded. Her phrasing lingers in that space between ache and amusement, suggesting that heartbreak can be both devastating and faintly absurd.
The accompanying video keeps things minimal. Leloup performs before projected art deco-inspired visuals, allowing the song’s narrative to remain central. The aesthetic choice mirrors her songwriting approach, elegant, unfussy, and focused on character.
A 2025 recipient of the OGIMA Music Award for Songwriter of the Year, Leloup continues to refine a sound that nods to 1930s jazz while speaking plainly to contemporary romantic disillusionment. If March follows the trajectory of this single, it promises a collection that treats love not as fantasy but as lived experience, complete with missteps, irony, and style to spare.
Featured Image: Artist Supplied
