Jackson Wang’s dark fantasy world has officially arrived in Hong Kong. Under the Castle (UTC), the original IP Wang leads as Creative Director, has teamed up with Ocean Park for Halloween Fest 2026, turning part of the park into an immersive horror experience built around the brand’s shadowy, otherworldly aesthetic.
The Hong Kong debut follows earlier UTC pop-up experiences in Shanghai, Singapore and Bangkok, and it opened with a bang. On September 24, more than 1,000 guests, including celebrities, idols, creators and media, packed a VIP-only preview night.
Wang, dressed head to toe in exclusive limited-edition UTC pieces, kicked off the evening alongside co-founder Zhang Quan with a lighting ceremony. In a nod to the brand’s lore, the pair “lifted the green crystal curse,” sending a wave of eerie green light across the entire UTC zone to officially open the attraction.
The guest list read like a who’s who of Hong Kong entertainment, with Jeffrey Ngai, Feanna Wong, Eliza Sam, Grace Chan, COLLAR’s Marf and Day, 193 of ERROR, Zeno Koo and Jess Lo among the many faces in attendance.
Inside, guests made their way through a series of themed spaces: the Under the Castle SnapGenie Spot, Into the Mirror, and the Phantom Lounge, before braving the Dark Ride: Bumper Blaster alongside the brand’s spooky characters. A Nightmare Game Booth offered the chance to win limited-edition themed prizes.
What’s Next for Under the Castle
Speaking to media at the event, Wang walked through the design concept behind the UTC zone and teased the brand’s next move: a brand-new comic launching next year. Fan-favourite characters PUMPKIE and SPOOKIE will return as the leads, joined by new characters, with a noticeably different visual style.
The story itself is taking a more reflective turn. According to Wang, the new comic steps away from a traditional narrative structure and centres on one big question: what is happiness? It marks the next chapter for Under the Castle following its recent rebrand.
How to Shop the Collection
- Online (underthecastle.com): Pre-sale opened September 25 at 10 a.m.; public sale begins October 7 at 10 a.m.
- Tmall and the UTC WeChat Mini Program: Available now (search “UNDERTHECASTLE服饰旗舰店” on Tmall).
- In person: From October 7 at the DropShop pop-up inside the UTC zone at Ocean Park Hong Kong. The collaboration T-shirts are exclusive to Ocean Park.
Follow the brand on Instagram at @utc_underthecastle.
Photos courtesy of Under the Castle.
