Calvin Klein has released the third installment of its Fall 2026 “Feel the Fit” denim campaign, once again fronted by global brand ambassador Jung Kook of BTS. The multi-chapter series is built around one simple idea: that unmistakable rush of confidence when a pair of jeans just fits right.
Jung Kook, who has fronted Calvin Klein campaigns for several years, said the partnership has grown into something personal for him — pointing to how much he genuinely enjoys the feel and attitude the brand’s denim carries, and how that energy translated naturally into this shoot.
Shot by director and photographer Renell Medrano, the campaign leans into performance as much as fashion. The concept: the sound of a zipper becomes a beat, and that beat sets off Jung Kook’s choreography, turning the act of putting on a pair of jeans into a full shift in energy. The visuals are scored to “My Prerogative” and “Cut the Cake,” with his movement built to match the tracks’ rhythm.
New fits for fall
The campaign also introduces two new additions to Calvin Klein’s denim lineup for the season:
The 90s Straight Jean — a classic straight-leg silhouette, reworked for fall in washes from deep indigo to warm mid-blue, styled here with light layering.
The Baggy Jean — an ultra-relaxed, oversized fit in a medium blue wash, built for movement.
Both styles are featured throughout the campaign, each representing a different mood within Calvin Klein’s denim range.
Where to see it
The campaign rolled out globally on September 16, appearing across Calvin Klein retail and high-impact out-of-home placements.
Jung Kook continues to be one of the most visible faces bridging K-pop and global fashion, with a solo career that includes the platinum-certified “Seven” (feat. Latto), which topped the Billboard Hot 100, and his debut album GOLDEN, which landed at No. 2 on the Billboard 200.
