Tate McRae has officially stepped into the fragrance world. The Calgary-born pop star today announced TATE 01, the debut scent from her namesake brand, created in partnership with New York-based Scent Beauty, Inc. For her first release, she is starting close to home: TATE 01 makes its exclusive Canadian retail debut on October 30 at Sephora, in select stores and online at Sephora.ca.
“Bringing TATE 01 home to Canada with Sephora is so meaningful to me, and I can’t wait for fans back home to experience it,” McRae said.
That sense of personal connection carries into the scent itself. Developed with Givaudan master perfumers Adriana Medina and Antoine Maisondieu, TATE 01 is a “second-skin” fragrance anchored by ISO E Super, a molecule that reacts with the wearer’s own chemistry to create a velvet-woody aura unique to each person. It opens with bergamot and clary sage before warming into luminous white florals, then settles into amber, tonka bean, sandalwood and soft woods.
“I set out to craft a scent that feels entirely second-skin: effortless, subtly edgy, and perfectly you,” McRae said, adding that she wears it during rehearsals because it moves with her body.
The visuals follow the same understated confidence. Shot by Mario Sorrenti, the global campaign channels ’90s supermodel culture against sweeping natural landscapes, while the bottle pairs soft curves with weighty, sculptural glass in a modern take on classic perfume design.
For Scent Beauty, which also counts Sabrina Carpenter and Dolly Parton among its partners, TATE 01 is only the beginning. “Partnering with her to launch TATE 01 is the first step in building a long-term fragrance brand designed to leave a lasting cultural mark,” said CEO and Founder Stephen Mormoris.
It’s a fitting next move for an artist whose reach keeps growing. McRae has more than 29 billion career streams, three consecutive JUNO Artist of the Year wins and a #1 Billboard 200 debut with So Close To What. Her sold-out Miss Possessive Arena Tour moved over a million tickets.
TATE 01 is available globally at tatebytm.com in sizes from 10ml to 100ml ($30–$82 USD), and in Canada exclusively at Sephora from October 30.
Photo: Courtesy of Fullpicture
